Business Coaching FAQ
Frequently Asked Questions
What kind of businesses do you work with?
I work with service-based founders and entrepreneurs — people who are building or running a business and want strategic support, clarity, and accountability. My clients are typically solo founders or small teams across the UK, North America, and beyond. Some are just getting started, others are established and looking to grow or work smarter. What they have in common is that they’re serious about their business and ready to do the work.
What is your coaching style?
Direct, practical, and grounded in real experience. I don’t do fluffy affirmations or generic advice. I ask the right questions, tell you what I actually think, and help you get clear on what to do next. Sessions are focused and structured — we get into the real stuff quickly. I also bring a strategic lens to everything we look at, whether that’s your mindset, your systems, your marketing, or your decision-making.
What's the difference between a Focus Session and ongoing coaching?
A Focus Session is a single 60-minute intensive — ideal when you have a specific decision to make, a project that’s stalled, or a situation you need a fresh perspective on. It’s a one-off, no ongoing commitment.
Ongoing coaching is a minimum three-month retainer where we work together regularly — weekly, biweekly, or monthly. This is where the deeper work happens: building momentum, establishing systems, staying accountable, and having consistent strategic support as your business evolves.
How does it work?
For a Focus Session — book your session via the website, complete a short intake form, receive your invoice, and pay before our call. We meet on Zoom, and you receive a written summary and session recording afterward.
For ongoing coaching — we start with a free 30-minute intro call to make sure it’s a good fit. If we decide to work together, you sign a coaching agreement and receive your first invoice. Sessions are booked in advance and held on Zoom.
How do I know if we're a good fit?
Book a free intro call and we’ll figure it out together. I’ll ask you about where you are and what you’re trying to build, and I’ll be honest with you about whether I think I can help. If it’s not a fit, I’ll tell you — and I might be able to point you in a better direction.
Do you work with clients outside the UK?
Yes — all sessions are online via Zoom so location doesn’t matter. I work with clients across the UK, North America, Europe, and beyond. Invoicing is available in GBP or USD depending on your location.
How long does it take to see results?
It depends on what you’re working on and how ready you are to act on what comes up in our sessions. Most clients notice a shift in clarity and focus within the first session. Deeper changes — in confidence, systems, momentum — tend to develop over the course of a three-month engagement. I’m not going to promise you a specific outcome, but I will tell you that clients who show up prepared and do the work between sessions see the most progress.
Is this coaching, consulting, or mentoring?
Honestly, it’s all three — and I don’t apologise for that.
I use coaching tools to help you find clarity and make better decisions. I bring consulting experience when you need strategic analysis, a plan, or a direct recommendation. And I mentor from lived experience — 20+ years of building, scaling, and starting over.
Most sessions move between all three depending on what you bring to the call. The focus is always on meeting you where you are and moving you towards your goals.
Is what we discuss confidential?
Everything we discuss is completely confidential. I do not share client information, business details, or anything discussed in our sessions with any third party. This includes your team, your competitors, and anyone else. What happens in our sessions stays between us.
Do you sign an NDA?
Confidentiality is built into the coaching agreement that all clients sign before we begin working together. It covers the protection of your business information, personal details, and anything disclosed during our sessions. If you require a separate NDA for specific reasons, we can discuss that on your intro call.
Do I need to sign a contract?
Nothing scary or long term, but yes – there is a service agreement that sets out everything about working together. This provides clarity, and protects both of us.
For a Focus Session, you can schedule a time here, and complete a short intake form.
Then I prepare for our session, and send an invoice. Payment is due the day before our call. We meet on Zoom, and you receive a written summary and session recording afterward.
For ongoing coaching, you sign a coaching agreement and receive your first invoice. Sessions are booked in advance and held on Zoom.
How do I get started?
The easiest way is to book a free 30-minute intro call. We’ll talk about where you are, what you’re trying to build, and whether working together makes sense. No pitch, no pressure — just an honest conversation.
If you already know you want to book a Focus Session or ongoing support you can get started now.